A cloud kitchen based in Delhi-NCR, listed on Zomato as EatFit Lab, has drawn online attention for tagging its food GLP-1 friendly and high protein . The label, displayed at the top of its menu, prompted social media debate over using GLP-1, a class of prescri A cloud kitchen based in Delhi-NCR, listed on Zomato as EatFit Lab, has drawn online attention for tagging its food GLP-1 friendly and high protein . The label, displayed at the top of its menu,...
A cloud kitchen based in Delhi-NCR, listed on Zomato as EatFit Lab, has drawn online attention for tagging its food “GLP-1 friendly and high protein”. The label, displayed at the top of its menu, prompted social media debate over using GLP-1, a class of prescription medicines used to treat diabetes and obesity, as a food-marketing term.
Its menu features high-protein vegetable, chicken and avocado salads, a low-GI quinoa salad, a “GLP1 Friendly Fiber Rich Whole Wheat Pasta Bowl”, a “High Zinc Khus Khus Burrito Bowl” and other dishes marketed around nutrition and wellness.
While one user wrote, “Unreal?? How did this receive a green light?”, another expressed that such restaurants could meet a need among people on the drugs, who may need nutrient-dense meals, while also acknowledging concerns around the wider trend and its impact on body-image expectations.
We reached out to the outlet, but they remained unavailable for comment.
